2024 Leadership Conference

EVENT STARTED

Are you ready to learn how to organize, operate, and optimize your SaaS business to its highest level?

This conference is a great fit if you are:

A founder who will create, is creating, or has created a software, application, or platform,
Seeking direction on how to gain users and contracts, manage a team, and make data-driven decisions,
Keen to learn what it takes to reach your sales goals, profit goals, investment goals, or exit your startup,

Join us at the SaaS in Color Leadership Conference on Thursday, April 11th, from 11 am to 4 pm ET. We are inviting the most ambitious and motivated SaaS founders of color who want to elevate their startup!

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What TO EXPECT

The Only Conference for Black & Brown SaaS Founders

Through a series of keynote speeches and exceptional coaching from industry experts, you’ll discover a clear path for moving your business forward and achieving your goals. Become confident in the direction you’re leading your company, capitalize on new skills and strategies surrounding outsourcing and hiring, and understand the metrics you should lean on to meet your goals.

Open doors to personal growth through executive coaching on becoming a better CEO and business leader. Coaching sessions like these provide valuable insights, actionable advice, and exceptional guidance for developing and focusing your business’s trajectory toward success. Your entire team (and users!) will benefit from your time at the SaaS in Color Conference.

By the time you leave, you’ll have an organized & focused plan that aligns each of your startup departments, including marketing, sales, and operations, for a smooth and empowered growth trajectory. This conference is supported by a safe community who understands founders like you.

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Your Event Host

Tai Nehisi, CEO of Organizely

Tech Tai is a learning engineer committed to meeting adult learners where they are on their personal and professional journey. She has been building processes, procedures, and workflows to translate business needs for 15+ years. Her experience sourcing her own upskilling and reskilling programming inspired her to create toolkits that would better support career transitions for those graduating from various tech bootcamps. She and a distributed team of dedicated advocates are supporting learning, training, upskilling, and reskilling for all while shaping the future of work.

Your Event Creator

Sydney Davis, CEO of NixCode

Sydney Davis, a tech pioneer with extensive entrepreneurship and SaaS development experience, has transitioned from a corporate engineer to a successful small business owner and startup founder. Her achievements include product development for Fortune 400 companies, the franchise and sale of her viral paint party business, and the creation of a VC-backed SaaS, AI no-code app builder that was sold for $1.5M in an exclusive 5-year licensing deal. Recognized as one of 30 Influential Women Advancing AI and a Forbes Next 1000 Entrepreneur Honoree, Sydney has garnered notable press mentions from Tech Crunch, AfroTech, Forbes, Black Enterprise, and Essence.

THURSDAY APRIL 11TH

Schedule

10:30 am et (Optional)

DJ SUAVE

Networking

Get ready to tune in, turn up, and connect with like-minded founders from around the globe. Let’s set the stage for unforgettable sonic synergies & new connections during this quick networking time.

11:00 AM ET

Nwanyinma Dike, Managing Director of Startup Runway Foundation

Charting Your Course: Navigating Startup Funding

Embark on a journey through the complex world of SaaS startup funding in this keynote session tailored for early-stage founders. Gain insights into essential strategies and financing options, from bootstrapping to angel investment and venture capital. Discover practical tips and real-world examples to confidently navigate the funding landscape and drive sustainable growth for your startup. Whether you’re just starting out or aiming to scale, join us for an engaging discussion aimed at empowering you on your entrepreneurial journey.

12:00 PM ET

Sydney Davis, CEO of NixCode

Leading Your Product Development as a Non-Tech Founder

Explore practical strategies for effectively conveying your vision to technical teams, bridging the gap between ideas and implementation. Learn essential tools and techniques to detail your product roadmap, prioritize features, and align with strategic goals and customer needs for efficient development. Gain insights into optimizing profit margins through revenue-generating features and data-driven pricing strategies. Whether you’re starting your product development journey or refining leadership skills, this session provides invaluable guidance for navigating the complexities of product development as a non-tech founder.

1:00 PM ET

Courtney Caldwell, CEO/CoFounder of ShearShare

Unveiling Effective Marketing Strategies for Introducing Your New SaaS Product

Delve into dynamic approaches for driving inbound leads across both B2C and B2B segments, ensuring a successful product launch and sustained growth. Gain insights into crafting a comprehensive marketing plan that prioritizes inbound lead generation, leveraging data-driven insights, customer personas, and user journey mapping. Whether you’re a B2C or B2B SaaS, this session offers actionable strategies to effectively introduce your product to the market and achieve long-term success through inbound leads. Don’t miss out on this opportunity to equip yourself with the tools needed to navigate the competitive SaaS landscape confidently.

2:00 PM ET

Sydney Davis, CEO of NixCode

Mastering Founder-Led Outbound Sales

Explore the transformative impact of founder-led outbound sales on business growth and revenue generation. Discover how to tailor a robust outbound sales process to your specific business needs, covering everything from prospecting and lead generation to relationship building and deal closure. Uncover how founders can harness their passion, vision, and industry expertise to forge meaningful connections with potential clients and drive conversions. Additionally, delve into the nuances of pipeline management and optimization, mastering key principles and best practices to effectively nurture leads through each stage of the sales cycle. Learn strategies for prioritizing leads, sustaining pipeline momentum, and implementing efficient follow-up procedures to maximize conversion rates and revenue potential.

3:00 PM ET

Toby Egbuna, Founder of Chezie

How I Did It, Fireside Chat

Explore the transformative impact of founder-led outbound sales on business growth and revenue generation. Discover how to tailor a robust outbound sales process to your specific business needs, covering everything from prospecting and lead generation to relationship building and deal closure. Uncover how founders can harness their passion, vision, and industry expertise to forge meaningful connections with potential clients and drive conversions. Additionally, delve into the nuances of pipeline management and optimization, mastering key principles and best practices to effectively nurture leads through each stage of the sales cycle. Learn strategies for prioritizing leads, sustaining pipeline momentum, and implementing efficient follow-up procedures to maximize conversion rates and revenue potential.

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Featured Speakers

Meet Your

Event Speakers

SaaS in Color Team has been very intentional about the selection of speakers leading informational, actionable sessions for software founders specifically. Be ready to get an Organizely toolkit for each session of all the insights and resources each speaker has for you.